If you create more than three billion views a month with factual content, there must be a secret, how this works. Right? At #mthcon you will meet THE expert
for building online fan communities. He knows how to achieve great reach and how factual content online can be monetized. His name is Sam Barcroft (UK).
Sam Barcroft stands for innovation in content production. His productions can be seen in the big TV channels as well as on YouTube, Facebook Watch, Netflix,
Snapchat and across 30 international digital platforms. Barcroft’s unique understanding of digital audiences meant they were the first British producer to
get an original commission from Facebook Watch Originals, and were also one of the first in the UK to get a series order from Netflix unscripted.
Barcroft wins commissions from broadcasters such as Channel 5 and BBC3, and self-funds its own ad-supported content. With the latter, Barcroft is able to
experiment in terms of form and platform. “You can try a 30 second film or a 300-minute film and see how people react and then change strategy accordingly”, says Sam Barcroft.
Sam Barcroft is founder and CEO of Barcroft Studios. His company is a great success journey that is getting bigger every year. His company owns one of the 40 most popular YouTube channels in the world. Formerly a news photojournalist and photo editor, Sam has a deep understanding of the global media industry from the ground up. Come to #mthcon and listen to his secret sauce to success.
In 2003 Sam Barcroft launched Barcroft Media, which focused on producing agenda-setting news stories from around the world. He had sensed an explosion
in demand from international print media for exclusive content. Having built a successful content agency, Sam moved his focus to television, launching Barcroft
Productions in 2011. He turned the company into a leading provider of premium factual content for TV, social and digital platforms. Its focus is on weird and
unusual, incredible but true news stories. British broadcaster Channel 4 has meanwhile taken a minority stake in Barcroft.
Be quick and grab your Early Bird ticket for #mthcon on November 19th and 20th 2019 now.
MediaTech Hub Potsdam Management GmbH
Im Auftrag der Landeshauptstadt Potsdam.
Gefördert aus Mitteln des Bundes und des Landes Brandenburg im Rahmen der Gemeinschaftsaufgabe: „Verbesserung der regionalen Wirtschaftsinfrastruktur“ - GRW-Infrastruktur
Photos by:
Andrea Hansen
Beate Waetzel
Grzegorz Karkoszka