Why is data driven marketing the cutting edge of branding? At #mthcon the experts Hannes Weißensteiner (ARTEFACT) and Björn Bremer (Ogilvy) provide valuable insights from different industries.
Over the years Björn Bremer has been named as one of the ‘top ten most influential people in advertising under 30’ by AdAge twice. Hannes Weißensteiner was lead of data driven marketing within
Deloitte Digital, the largest consulting service provider in the world before. Both creative and analytic minds explain to you what it needs to make data driven marketing a real success.
Make sure you don’t miss to find out how they approached audiences with targeted campaigns. Data drives the marketing process from end-to-end: from data collection, analysis and activation for
consumer insights and trend detection, to real-time adaptation of media strategies. But not all data driven marketing is made equal, and simply increasing the extraction of consumer data is not
enough. Instead, strategic approaches are vital for unlocking the full potential of data for different industry sectors, as well as for finding new ways to interface analytic tools and artificial
intelligence with creative thinking. With inspiring case studies, Hannes Weißensteiner and Björn Bremer share key strategies for translating data into future-forward marketing and award-winning
campaigns that capture the imagination.
Hannes Weißensteiner, Managing Partner (DACH) at the digital agency ARTEFACT, a company focused on generating value by data, came from Deloitte Digital Germany just five months ago. In this role
at Deloitte, he worked with his team to advise clients on DDM strategy development, technology implementation, team building and knowledge creation within organizations, and operational
implementation. Prior to Deloitte Digital, Weißensteiner was a member of the management board of Axel Springer's performance marketing agency eprofessional and a founder and consultant in the
Berlin start-up scene. Hannes is lecturer for data driven technologies at Quadriga University of applied sciences in Berlin and member of the digital council at Hamburg Chamber of Commerce. The
digital agency ARTEFACT, where he works now, is represented in 17 countries and employs more than 1,000 people.
Björn Bremer is Chief Creative Officer at Ogilvy Germany, the 400+ person strong agency which is the most creative agency in Germany in the 25 years ranking. While he quarterbacked influential
work for Siemens, Deutsche Bahn, o2 and Coca-Cola in 2018, he, too, boosted the Frankfurt office to rank 48th most creative agency in the world for the first time ever. His vast international
experience in the advertising world includes GREY London, GREY New York, Wieden+Kennedy Amsterdam, DDB Berlin and M&C Saatchi Berlin. Over the years Björn has been named twice as one of the
‘top ten most influential people in advertising under 30’ by AdAge and one of the few who could change communication for the better by Fast Company magazine. Of course, Björn has won his fair
share of awards. But what drives him is when people on the street or the news talk about his work. The member of the Art Directors Club has been fortunate enough to work on Coca-Cola, Ferrero,
P&G, Nestlé, Nike, IBM, amazon and Volkswagen to name but a few brand names.