What’s trending in MediaTech? Today we introduce you to three game-changing media technologies – and let you know, which of our sessions you can join to find out more about their potential for
1. Robots + Emotions = Digital Humans
Can artificial intelligence learn emotions? What can robots “see“, what can they “listen“ to? The “Digital Human“ is a MediaTechnologist of its own.
The creators of these digital humans are said to be a combination of engineer and poet. But what will interaction with digital humans do to our perception of being human? And can digital humans
be empathetic? These questions will be discussed by Katharina von Knop (CEO of Digital Trust Analytics) and Siegfried Löffler (Director Business Development at InterDigital) in their session “Experiencing Digital Humans – From Uncanny Valley to Suspension of Disbelief?”
2. VFX + Games Engine = Virtual Production
LED-Walls or Hybrid-Greenscreen? XR-supported? Games Engine Specialists write Production Guidelines. From “Lion King“ to “Joker“ to “Mandalorian“. It’s already happening.
Our session “Filmmaking Beyond Boundaries: The Virtual Production
Team” with Kathryn Brillhart (Executive Director of Virtual Production at ETC), Marc Petit (General manager Unreal Engine at Epic Games) and Robert Zapke (Virtual Production Branch Manager at
Cine Chromatix) will explore how the rise of Virtual Production is innovating the conventional workflows of filmmaking – and how it helps to overcome geographical boundaries.
In their talk “The Games Engine Goes Mainstream” Mara Bryan (VFX Producer) and Ben Lumsden (Business Development at Epic Games) will illustrate how the pandemic led to a
dramatic acceleration of Virtual Production in the film business. They will examine the need for multidisciplinary teams as film makers move to filming on LED stages, and what that means for
3. Video + AI = Predictive Audiences
What does your audience want to see? This is an old question – not only for storytellers but also for car manufacturers or tourism agents. By collecting data and enabling AI to learn relations,
context and (maybe) prediction, an answer to this question is closer than ever.
At #mthcon2020 we will explore the impact of AI on the entertainment industry in three different sessions:
In the discussion “The State of Forecasting: Is AI the
Hidden Champion of Tomorrow's Media Successes?” Alexandra Lebret (Managing Director European Producers Club), Tobias Queisser (CEO of Cinelytic) and Rémi Tereszkiwicz (CEO at BetaSeries)
will debate about the usage of data in movies & TV series development. Is AI forecasting making the film industry better, faster and smarter as promised?
Monica Landers (CEO of StoryFit) and Mariana Acuña Acosta (CPO at
Glassbox Tech) will talk about “AI Inside: The
Algorithms Revolutionizing Editing, VFX and Virtual Production Pipelines”. Together they will illustrate how AI technologies can be integrated into professional workflows and ask:
What do practitioners and companies need to know and do right now in order to take the lead?
Moving towards the big picture of models and strategy: In their session “Meta-intelligence: What New Business Models Will AI Drive in Entertainment?” Kemal Görgülü (CTO at ARTE) and Carlos Toxtli-Hernandez (Researcher at
West Virginia University) will point out new forms of experience, platforms and consumer technology that AI and data will drive in film, television and media.
You got curious? Check our full programme and join #mthcon2020 as a participant – Live or Online!