Zena Harris is President of Green Spark Group, the leading sustainability consultancy in the film and entertainment industry. Zena has worked with studios such as 21st Century Fox, NBCUniversal and Amazon to implement sustainable production practices on film and TV shows. In the #mthcon2020 session “Inclusive, Sustainable, Innovative: Co-creating Better Film Futures“ Zena Harris, Sarah Atkinson (Author of The Future of Film Report 2020) and Philip Gassmann (Director and Producer Green Film & TV Expert) will discuss challenges on the way to a more sustainable film industry and present ideas how to overcome them.

What does MediaTech mean to you and how is it relevant to your work?

We are always looking for ways to use technology in media and creative industries in order to increase sustainability! We see MediaTech as an ally in that work. 

Do you have any intriguing insights that you want to share with us? 

Fuel consumption is the biggest part of a production's carbon footprint. We need to rapidly decarbonize by reducing fuel consumption in the film and TV industries.

What are you looking forward to most at #mthcon?

I am most excited to learn more about the intersection of media and technology as they relate to climate change.