How can MediaTech enable us to tackle the challenges caused by corona – in our work life, in staying healthy, but also in film production or the events industry? At #mthcon2020, we will present
best practices and the latest tech solutions and we will illustrate how media technology promotes both resilience and innovation.
How #mthcon2020 explores the role of MediaTech in the pandemic
In the panel “Learning to Live and Work Digitally – How Tech Defines Resilience” we
will take a close look at the technologies that are rising to the challenge of meeting the new and urgent demands in industry and business. Thomas Bedenk (Vice President Extended Reality at Endava Berlin), Jenny Beutnagel (Director Corporate Development
at Interlake Media GmbH), Lena Gieseke (Professor of Visual Media Technologies/Technical Direction at Film University Babelsberg KONRAD
WOLF) and Jörg Jonas-Kops (Founder nxtBase technologies GmbH) will demonstrate how media technologies drive resilience and continue
to shape the industries – and the lives – of the future.
The pandemic also created challenging obstacles for filmmaking. In the session “Moving
Forward: How Corona Acts as Catalyst for Smart Production Workflows” Louisa Lockett (Head of Operations and Projects at
Banijay), Marc Schwellenbach (Head of Production and Business IT at UFA) and Carl L. Woebcken (CEO at Studio Babelsberg) – pioneers from some of the leading European production companies – will share their latest experiences in film production
processes during the corona era. Together they will illustrate how collaborative media technologies have become powerful catalysts for re-starting production in the long run: safe, fast and
The events industry has been one of the most affected by Covid-19. Its transformation will be explored in the session “Out of "Site" but Not Out of Mind: Where's My Event Gone?!”. Tim Deussen
(Founder Studio Deussen), Marie Foulston (Curator and Creative Director), Lars-Oliver Vogt (President Brand Partnership & Media GSA) and Holger Volland (Vice President Frankfurt
Bookfair) will discuss what festivals and live events can do in view of the restrictions due to the pandemic. And they will examine the tech response triggered in the first half of 2020,
highlighting the technologies that enable events to migrate online and retain their audience.
Last but not least, we are also taking a close look at the health sector. When a pandemic hits, speed becomes a decisive factor in mitigating the seriousness of the outbreak. In the session
“Pandemics & Other Health Crises: The Tech Factor” Simon Grange (Chief Surgeon at Abu Dhabi Hospital and Expert for Global Medical Solutions) and Paul Chojecki
(Psychologist and Expert for Human-Computer Interaction at Fraunhofer Heinrich Hertz Institute) explain how VR and other immersive technologies accelerate the ability of healthcare professionals
to cope – from preparedness through situation management to dealing with the aftermath – including depression and trauma.
MediaTech Hub Conference itself also takes advantage of media technologies: In the past months we have set up a tailored digital event platform that enables you to participate in the conference
online – and thanks to many interactive features also creates a sense of live presence. Not only does it allow you to take part in all sessions including the workshops and the side programme, but
it also gives you the chance to directly connect with all participants and speakers. Experience how MediaTech can empower our crisis management and book your #mthcon2020 Online ticket here!