As Co-Founder and Managing Director of Nowtilus, Leander Carell oversees the Product & Marketing of the company’s Server-Side Ad-Insertion Platform, Serverside.AI.

In the discussion Supercharging Advertising: How AI Ad-Insertion & In-Stream Shopping are Changing the Game, Leander Carell will light up the Entertainment Stage on November 11, 2021 by presenting the technologies and business opportunities that come with the advertising of tomorrow.

Leander Carell has been an entrepreneur for 18 years. He holds a Degree as Media Merchant and Postgraduate of EAVE in International Film Production and Marketing. With his former production company, he received an Academy Award Nomination as “Best Foreign Feature” in 2012. He sold Nowtilus to Rovi Corp in 2011 and managed a buy-out in 2014, driving the company to the next level of streaming monetisation and personalisation.

Here are the questions he answered in preparation of #mthcon2021:

In one sentence: What does “Media technology” mean to you?

The connection between audio-visual creation, distribution, and monetisation.

Where do you see the biggest opportunities for MediaTech in your sector?

Serving the growing demand for info- and entertainment, learning and guidance in our society by making it meaningful and relevant.

What are the key messages you will share at #mthcon2021?

Be inspired and ask questions!