We are always there when innovative technologies meet up with creative content. This is also reflected in our track on MediaTech and Data, which we will be launching on the Entertainment Stage of MediaTech Hub Conference 2021. Together with international top-level speakers, we will discuss the importance of data for media production and distribution. Here is what you can expect from this track: 

Supercharging Advertising: How AI Ad-Insertion & In-Stream Shopping Are Changing the Game

This exciting discussion sheds light on the interface between metadata and media production. Many of you might be wondering: how can content be monetised in the future? We will show the latest possibilities and dedicate this session to a groundbreaking innovation: product placement and in-stream shopping on entertainment platforms. Look forward to an exchange between Leander Carell, Co-Founder and Managing Director at Nowtilus, and Claudia Wolf, Team Lead Meta Data at transfermedia.

The Future of Superintelligence: What Do We Want from AI in Film and Television?

The second panel brings Yiannis Andreopoulos, CTO of iSIZE Technologies, Sami Arpa, CEO of Largo.ai, Rikke Flodin Senior Consultant & Audience Insights at PUBLIKUM / Will & Agency, and Sarah Spiekermann, Head of the Institute at University of Business and Economics Vienna,

together in a conversation about the possibilities of artificial intelligence (AI) for audiovisual media.

They will discuss the need for a mission-oriented AI that is orientated to societal needs and based on values. Which AI innovations can really give the edge to the film industry - and are ethically justifiable at the same time?

You can find the whole MTH Conference Programme here. Join us in Potsdam Babelsberg, to meet top-notch speakers, learn about innovative use cases and gain new ideas for your own business!