Peter Effenberg is the Head of Conference at MediaTech Hub Conference 2021 and Co-CEO at MediaTech Hub Potsdam. Peter has been
working for film and media for more than 25 years and specialises in Media Technologies. As one of the hosts of the event, he is happy to welcome you to #mthcon2021:
What are you looking forward to most at #mthcon2021?
That we can network again in person! The pandemic has pushed MediaTech to the next level in many fields. Whether this is Virtual Production or new workflows for Film and VoD, the digital Learning
Sector or Energy – we need to talk! And I am personally so happy that we can do this again live at the amazing Studio Babelsberg with stages directly in cinemas or virtual production Sets. Happy
that we all see each other in real life again!
In one sentence: What does “Media technology” mean to you?
The MediaTech Hub Conference is a unique event in Germany: Presenting the latest media technologies on an international level for both Entertainment and Industry – this is our mission. Why?
Because MediaTech is already “out of the box” – And it is so omnipresent in our society and economy that we need to discuss its future and opportunities and impacts on the level of decision
makers, creatives and technologists in a shared space.
What are the key messages at #mthcon2021?
It will be extremely interesting to see how business is currently changing in Entertainment and Industry. MediaTech is playing a central role for “the next industrial revolution” that is
currently happening. Just to give some small examples: MediaTech is the basis for Virtual Production and Distribution in Entertainment. And MediaTech is also crucial for the development of Future
Industries and for the Energy sector. This and much more is what we have prepared for you.
Come and join us at #mthcon2021!