Following the success of VFX-heavy “Everything Everywhere All at Once” and the buzz around the use of the AI tool Runway.io in it, it
was sure that the VFX artist behind the rock universe scene, Evan Halleck, had to come to the MediaTech Hub Conference and delve into the fascinating realm of AI as a co-creator. Evan is a great
example of pioneer VFX artists who are using AI tools in creative ways, exploring the intertwining of tech and creativity to push forward the boundaries of how tech can advance filmmaking, and
how creatives can advance technology.
A versatile freelance comedy director and VFX artist with a track record of a diverse range of projects including commercials, music videos, documentaries, and feature films, Evan’s skills as an
editor and compositor have lately been showcased in works such as the VFX for "Everything Everywhere All at Once” and Finneas' mesmerizing "Naked" music video -
both making use of artificial intelligence.
AI keeps pushing the boundaries of image production: Midjourney, a text-to-picture artificial intelligence service developed by an independent research lab of the same name, has revolutionized the creative landscape by
generating hyper realistic visuals that easily deceive viewers. More recently, Gen-2 by Runway, a multi-modal AI system that can generate novel videos with text, images, or video clips, has demonstrated
its ability to transform written words into visually stunning videos.
Since the monumental success of "Everything Everywhere All at Once," the allure of integrating AI into media production has skyrocketed. The increase of successful implementations seen on screen
combined with the exponential growth of advancements in artificial intelligence and image production has all sorts of industry professionals looking into how they can integrate AI tools into
In EEAAO’s rock scene, Evan used a green screen tool which efficiently removed backgrounds from images, surpassing the accuracy of the human eye. The automation provided by AI significantly sped
up the laborious process of rotoscoping. Facing a tight deadline with a small VFX team of eight people, Evan turned to Runway AI to expedite the process. The tool allowed him to cut out
characters and place them seamlessly in a plate shot within minutes, a task that would have taken half a day without AI.
At #MTHCON23, Evan will lead us in exploring AI tools and their usage in filmmaking through a case study and a following fireside chat. There will most certainly be significant advancements in AI
until September and more topics to talk about, but for now join us on 27.09 to answer the following questions: How to approach incorporating AI in your workflow? How far can we push the limits of
AI as a co-creator? How can we unlock the full potential of this remarkable technology and shape the future of creative expression? Find out the answers to these questions and more at MediaTech