The film and TV industry is at the heart of advancements in technology and must therefore embrace new tech solutions in order to remain competitive in the digital age. As the traditional revenue
streams are no longer sufficient, industry players are experimenting with emerging technologies, developing new ones and adapting traditional systems to better fit their needs. At #MTHCON23 we
will be exploring three very different tech tools in the session “Tech for new revenue: content monetisation beyond the usual sources” on Sep 28.
FilmChain and the German Producers Association team up to unveil a groundbreaking reporting platform open to all producers, and Maria Tanjala, Co-CEO and Co-founder of FilmChain, will walk us through what's coming up to make our lives easier. With the recent amendments to the German Copyright Act, the platform comes at the
perfect time, ensuring proactive reporting obligations to copyright holders are met. This user-friendly tool is set to revolutionise how film and TV producers handle their reporting duties: by
effortlessly reporting revenue and audience data to creators, it paves the way for heightened transparency throughout the industry's value chain. With a planned launch in mid-2023 in Germany and
potential expansion to other territories, the reporting software marks a significant step toward greater transparency and compliance in the entertainment industry.
In an era defined by evolving technologies, fierce competition, and increasingly discerning audiences, broadcasters and streaming services are grappling with the need to captivate viewers and
drive revenue. Despite the challenges, many industry players in Germany still rely on outdated approaches while viewers, production companies and advertising partners already want more today.
In comes jay – a pioneering tech solution
for film metadata that paves the way for in-stream shopping and infotainment. Viewers can explore the world behind the scenes of a film: from information about the cast, locations, backgrounds or
fun facts to costumes and products, directly in-stream while watching the film. This opens up a new kind of interactive streaming experience for the audience and creates novel revenue
opportunities for broadcasters and VoD platforms – from in-stream shopping to better user data and increased audience engagement.
CMO of jay, Irmela Wrogemann will walk us
through why she believes the future of streaming lies in in-stream engagement: how one can imagine interactive in-stream engagement, what the technology is
behind it and how OTT providers benefit from it. There might even be a sneak peek into first use cases.
Since 2021, it’s been impossible to ignore the discourse around NFTs, and whether some like it or not, they are here to stay – but good news, the RTL+ Product Growth team has tested out NFT
collectibles so that you don’t have to! We will not only talk about the test case that is #sisinft, but also about how an industry giant like RTL approaches sustainable innovation with emerging
NFTs, or non-fungible tokens, have emerged as a promising avenue for the film and TV industry as unique digital assets used to tokenize and authenticate original content. NFTs provide creators
with a means to monetise their work directly, enabling the sale of collectibles, limited editions, or virtual merchandise tied to their productions, offering the potential for increased fan
engagement as enthusiasts can own verifiable pieces of their favorite films or shows, fostering a sense of ownership and connection.
The Sisi NFT collection brings the eye-catching period-specific clothes from the RTL+ event series into the world of digital collectibles, enabling fans to buy a limited edition digital original
– to keep or resell. The clothes are released in phases, so-called “drops”, in categories based on the rarity of the items and priced accordingly (from Classic, 5€, to Rare to Epic, 75€). Each
NFT also offers an exclusive insight into the filming on set of the second season, guided by showrunner Andreas Gutzeit.
Join Danny Jeske, product Growth Manager RTL+, and Andreas Gutzeit, General Manager & Chief Creative Officer at Story House
Productions, as they walk us through their experience.