Marcus Rübsam is one of three Founders of CibusCell and runs strategy, go-to-market and operations for the company. He is a serial entrepreneur and advises some of Europe's most promising tech start-ups. Marcus Rübsam has more than 25 years of executive leadership in B2B software. During his 15 years of leadership at Europe’s largest software company, he successfully rebuilt the CRM business during a high-growth period, and identified and closed several M&A deals valued at more than $5B.

At this year’s MediaTech Hub Conference, he will join the discussion “Managing Green Energy with MediaTech” with Giacomo Bravaccini and Georg Caspary. This session will be held on November 11, 2021. It introduces new ways on how MediaTech-driven solutions are enabling smart energy management for Industry.

Eager to know more about his approach, we have asked him three questions:

In one sentence: What does "Media technology” mean to you?

We are an loT Platform for the Green Hydrogen Energy Value Chain and we fundamentally believe that there will be no green energy without clean data.

Where do you see the biggest opportunities for MediaTech in your sector?

“Without big data, you are blind and deaf and in the middle of a freeway.”, says Geoffrey Moore. Now, there is more big data than humans can handle. Machine Learning and Software Tech help humans to understand this data.

What are the key messages you will share at #mthcon2021?

Green Hydrogen Energy is identifying and building a new sustainable energy system. Transitioning to a circular economy represents a systemic shift. Distributed energy systems have to be built. That creates challenges around integration of nascent technologies into the hydrogen energy system. The intermittency challenge: the constant matching supply and demand for variable energy resources needs to be solved.

Get to know Giacomo Bravaccini and Georg Caspary.