AI forecasting for film has gone from a tech hype to a key tool for major Hollywood studios and platforms. By analysing and combining millions of data from the film world, AI forecasting promises to predict tomorrow’s media successes. But is it really making the film industry better and smarter? Or is it seeing distributors abandon risky, groundbreaking storytelling for safer mainstream ventures? How do AI forecasting and the creative side of filmmaking go together?
In our new series #MediaMonday we will give you bi-weekly insights on MediaTech in the context of film, television and broadcasting, and introduce programme highlights of the #mthcon entertainment stage. This week: How to create a better future for film?