Virtual production is often framed as an adaptive solution to the challenges posed to film by COVID-19, and as a complex technology only for expensive productions. But virtual production may be
the “next big thing” for small and medium-sized studios as well. This session explores how virtual production can be used in daily businesses by small and medium enterprises, and how it serves
environmental and financial sustainability goals in the long term. In particular, Tech, Know-how and Workflows will be explored by top researchers and practitioners in the field.