AI in Media Production: What´s Next? The Rising Value of Metadata
With the web having turned from a Web of Information to a Web of Content, search & find have become more important than ever. To tackle the problem of finding the right content on platforms
providing hundreds of thousands of media items, the presence of high-quality metadata is key. This session discusses this issue from vital points of view.
Linking the Broken Media Value Chain – Mission Accomplished
This session presents and discusses a set of usage scenarios for linked metadata, which have been realised through automation. So far, completely manual processes involved in media production
have been automated successfully through the interconnection of decoupled production systems, with a little help by linked metadata. The scenarios cover various parts of the value chain, from
script to production, post-production as well as distribution.
Unveiling Novel Business Potential
Apart from scenarios and business models realised within the dwerft project, high-quality metadata can serve as a key enabler for novel business models and services across various domains.
Visions for the Start-up Ecosystem in Potsdam and Brandenburg
Away from the start-up epicentre of Berlin, a viral ecosystem is growing up in Potsdam and Brandenburg that offers tech start-ups in particular the best conditions in terms of settlement and
The ecosystem in Potsdam is particularly characterised by the University of Potsdam with the Hasso Plattner Institute and the Film University Babelsberg KONRAD WOLF, which each ranked third in
Germany in their respective category in the current Start-up Monitor.
Last but not least, the three universities have closed another gap in 2019 together with the MediaTech Hub Potsdam: They have initiated the first overarching accelerator programme in Brandenburg
for early-stage tech start-ups. With 26 teams in its portfolio by now, an investment of more than 12 million euros, a female founder quota of 39% and around 15 teams that have chosen Potsdam as
their long-term business location, the MediaTech Hub Accelerator has become a vivid part of the start-up ecosystem in Potsdam and the entire region.
And it's not supposed to stop there. That's why this panel asks: What other visions does Brandenburg have to support young start-ups in growing after they have been founded?
Design Thinking Meets Startups:
A Case Study of the MTH Design Thinking Challenge
The Hasso Plattner Institute not only stands for excellent digital engineering, but is also considered a pioneer of Design Thinking worldwide. Design thinking helps both young and established
companies, institutions, projects and initiatives to launch innovations agilely and effectively in the face of increasing complexity.
Start-ups in particular face major challenges: be it questions about their technical products, their target groups or the optimisation of internal processes. Design thinking provides clarity for
the teams in a very compact and fast way. That is why start-ups from the MTH Potsdam network and the Digital Hub Initiative have the opportunity twice a year to take part in an MTH Design
Thinking Challenge, which the MTH Accelerator organises together with HPI.
In this case study, HPI Academy Program Lead Samuel Tschepe will briefly introduce the topic of Design Thinking and show how start-ups, but also established companies, can benefit from it.
Afterwards, the MTH start-ups nxtbase technologies and Klangchat will report on their individual challenges and how they have systematically developed solutions through the MTH Design Thinking
The MTH Design Thinking Challenge is a joint initiative of the Hasso Plattner Institute and the HPI Academy. Funded by the Federal Ministry for Economic Affairs and Energy as part of the Digital
AI in Local Journalism
From automatically personalised content to text-to-speech – how does the application of artificial intelligence work in local journalism? What opportunities do new technologies bring, what
challenges do they entail and how should editorial departments position themselves for the application?
This panel will see us evaluating the current situation of cooperation between man and machine in regional reporting and how this might look in the future.
AI IN THE FIGHT AGAINST DISINFORMATION
The issue of disinformation has been particularly relevant in the election year of 2021: 82% of Germans were afraid of attempts to manipulate the Bundestag elections through fake news, according
to a Forsa survey this year. To what extent can we counter disinformation with the help of artificial intelligence?
Not Afraid of AI – Teaching Media Literacy Using the Example of an Escape Room
How can a complex topic like artificial intelligence be communicated in a playful and innovative way? Students of European Media Studies, a degree programme at the University of Potsdam and
Potsdam's University of Applied Sciences, addressed this question - and collaborated with the Media Innovation Center Babelsberg (MIZ) on developing an AI escape room, the AI.CUBE.
What challenges were literally there in the room, what potential does the project offer and what can be deduced from this for the teaching of media literacy?