Lucia Pannese is a passionate entrepreneur who established one of Europe’s leading and pioneering serious games companies, the Milan-based imaginary in 2004. With her background in mathematics
and a very creative, multicultural mind, she acts as both CEO and Research Director. Her company, imaginary, is recognised internationally for its pioneering and innovative work, playing a key
role in European Research. Since its foundation, imaginary has won and delivered a remarkable 30 European-funded research projects and has received numerous awards (14 so far) for their work.
imaginary’s multidisciplinary team develops game-based solutions for eHealth, education and smart cities, combining games psychology with a user-centric design approach and a solid understanding
of digital-enabling technologies.
Pannese has published numerous Italian and international articles and is very active organising events on a variety of related topics, including Serious Games, Gamification, VR and enabling
technologies throughout Europe. She has also been actively involved for some years on the boards of some regional groups dealing with eHealth and smart cities in Italy.
Equipped for The Future:
Using Cognitive Science & Practical Technologies to Increase Authentic Human Awareness