Rikke Flodin is an anthropologist working with audience research & insights and audience awareness building in the European film industry through the platform, PUBLIKUM.io, where AI and
Anthropology meet storytelling. In her work, she combines AI and anthropology to provide filmmakers with audience awareness in the shape of deep, human insights developed with precision. By now,
Flodin has worked with more than 15 film projects in Denmark, Norway and the Netherlands, where she has provided strong and inspiring audience insights, from early writing and development to
launch and positioning.
Before getting into audience research, Flodin worked with user involvement in a wide range of projects, helping both private and public organisations understand their users, citizens and
customers better. She is keen to make connections at MediaTech Hub and particularly looks forward to discuss how AI-supported anthropology can create value both creatively and commercially in the
The Future of Superintelligence: What Do We Want from AI in Film & Television?