Partner Session
NOV 11 12:00 - 12:45
Partner Online Stage
PARTNER: Trafo
Content Tech – What are the new rules for publishers and their challengers? Welche neuen Regeln gelten für Verleger und ihre Herausforderer?
session in german
Wie werden neue Technologien Segen statt Fluch für den Journalismus? Medienhäuser kämpfen einerseits ums Überleben. Andererseits zahlen Abonnenten gerne, für Informationen, für Communities, für Benutzerfreundlichkeit und sogar freiwillig für kostenlose Inhalte. Reicht es noch Journalist zu sein? Und nicht auch Programmierer, Experte, Designer, Personal Brand - nicht nur im Wettbewerb untereinander, sondern auch mit künstlicher Intelligenz, Daten und Corporate Content. Welche Art von Transformation braucht die Medienindustrie, damit Journalismus gedeiht und neue Geschäftsmodelle hervorbringt?
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In a rapidly changing environment technologies are and are not supporting distinctive journalism. Media houses are struggling in the constantly changing media landscape of the 21st century. Subscribers pay for information, for communities, for ease of use and even voluntarily for free content. Journalists are often more than good investigators: coders, experts, designers, personal brands - not only in competition with each other, but with artificial intelligence, data science and corporate content. So which kind of transformation does the media industry need to sustain those changes and lead to thriving journalism?
SpeAkerS
Presented by partner: Trafo
Trafo cooperates with and invests in media tech companies focussing on content tech.We concentrate on players that drive and push original, quality journalism forward and have a deep understanding for changing media landscapes. We aim to promote, support or enable distinctive journalism empowered by technology.