In 2023, the film, TV and streaming industry is facing multiple challenging trends, most of them based on the disruptive evolution of MediaTech. For #MTHCON23, we have defined 5 essential MediaTech Trends:
Understanding a tech-driven Audience, finding new methods of Monetisation, and defining the practical value of AI and Data – these are all elements in the rapidly expanding dimensions of the industry’s ongoing Transformation.
On September 27|28, MediaTech Hub Conference will explore these MediaTech Trends in depth – with more than 50 international speakers sharing their expertise on stage. Join us!
Tech is a daily reality for everyone. And so is MediaTech – for any audience. But in our industry, we – the professionals, providers, distributors, supplier and CDNs – must create and deploy the MediaTech-based answers to our increasingly savvy audiences’ demands.
It’s time to:
Listen to the audience
Discover what they want and need
Define how to deliver it
Existing business models are being disrupted across the board. SVOD platforms are turning to AVOD. Live content aggregator Google TV has added 800 FAST channels for its devices. Roku and Samsung are experimenting with in-stream targeted ads. But aren't these just the same revenue sources from way back when? Subscriptions and advertising? The question is: in the age of VOD, how can content owners attract more eyeballs and for longer – in a word, how can they sell more “popcorn”?
It’s time to:
Pinpoint tech for new revenue streams
Define how to monetise it
Revisit staying ahead of the curve
Generative AI is front page news right now. But will it be the big game changer for the audiovisual industry too? How will it disrupt the industry – with new workflows, better tools and even scriptwriting? We will tackle the topic from different perspectives: creativity, production, and distribution.
It’s time to:
Focus on AI creative tools
Frame AI’s impact on production efficiency
Create new business models
The audiovisual industry potentially has vast quantities of data at its disposal to enhance production and distribution. But too much of this data is stuck in silos. This means that data cannot be used efficiently as a catalyst for production workflow. This is about way more than just recommendation engines. It could be the definitive way to understand and reach the audience.
It’s time to:
Recognise the value of data
Improve data consolidation
Boost access to data for distribution
It’s been talked about for years, but the audiovisual industry is still struggling with it: although MediaTech is changing rapidly, we – the creatives, producers, distributors and suppliers – are still mired in tradition: the kind that determines workflows, thinking and business models. We urgently need to have an open-minded and genuine discussion.
It’s time to:
Transform our mindset
Navigate new collaborations
Rethink the whole supply chain