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Sep 27  |  11:00 – 11:45 AM

AUDIENCE

Expert Stage


Decoding audience behaviour

Who really knows what audiences want – or rather, can we determine it more accurately? From producers to content delivery networks and distributors, we explore data-backed insights into audience behaviour from each perspective. Who are we actually producing audiovisual entertainment formats for? And what do we do with this information?


Speakers

Till Sudworth

Chief Marketing Officer

NPAW

 Hans Hoffmann

Head of Media Fundamentals and Production Technology

EBU

Helga Löbel

Produzentin UFA Serial Drama & UFA Fiction


 Angela Moneke
 Senior Production Executive
Working Title Films

 

Moderator

Kate Bulkley

Moderator Expert Stage



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Photos by

Andrea Hansen

Lars Hübner

Beate Waetzel

Studio Babelsberg AG