Sep 27  |  12:00 – 12:45 PM

AUDIENCE

Expert Stage

Audiences have never had so much choice in terms of content or platforms. Dozens of streaming platforms, plus the constantly growing volume of content in broadcasters’ VoD services, not to mention the explosion of FAST channels – what might look like a dream can also be a nightmare. Audiences are lost in a multitude of apps on numerous platforms. Aggregating the fragmented content providers is as much of a challenge as recommending content across platforms. Added to this, personalisation has actively taken steps to break away from ‘hype’, finding its calling in marketing deployment across B2B and B2C with equally vigorous effect. How can audiences find what they are looking for across all the services they are using?

Simon Hawe

Director of Engineering Data

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Einat Kahana

Senior Director of Product Management at Viaccess-Orca

Rahul Patel

Research Manager

Ampere Analysis

Kate Bulkley

Moderator Expert Stage

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