The evaluation of content from different media
forms on linear and non-linear distribution channels is currently undergoing a strategic rethink. Platforms and media libraries are no longer just "add-on playback channels"; they offer whole new
audience experiences, cross-media experiences and new business models.
Networked data, artificial intelligence and new platform technologies form the basis for these issues – but this discussion focuses on the audience: to what extent do we have to reinvent
ourselves to keep viewers loyal to linear and non-linear broadcast offerings in the face of changing technology and user behaviour? What content is needed, what ideas are there for audience
experiences – and how can BVoD survive in the streaming war?