Netflix has revolutionised TV viewing, making
binge-viewing and global programming with subtitles the norm. But Netflix is no longer the only game in streaming town. Indeed, what the future holds for streaming seems to be borrowing more from
the Hollywood Studio playbook and all the streamers, including the two leaders, Netflix and Disney, have said they will add advertising tiers to their streamers by the end of the year.
Throughout all this, the competition for subscribers continues to fuel an unsustainable content war that has driven content prices up, even as consumers are facing tighter household budgets. What
are the strategies being discussed for the next phase in streaming and what does it mean for the business, for content producers and, ultimately, for the audience?