Digital leisure activities, real estate purchases or innovative brand experiences – the metaverse holds almost endless possibilities. New worlds of experiences are emerging in which physical and
virtual reality intertwine. The possibilities are diverse and revolutionary. Quite a few companies want to enter the virtual world, but sometimes lack the necessary knowledge about possibilities
and implementation. We want to identify these together and answer questions such as: For which industries does it make sense to enter the metaverse? How can companies establish the metaverse
internally and externally? What potential is there for start-ups? How will the virtual world develop? What areas of society will the metaverse play an increased role in in the future?