Media technologies are overlapping:
with animation tech serving games and film, gaming fueling virtual production, and AI boosting film tech, all the strings seem to lead to immersive media spheres, from VR and AR to
XR. We asked experts working at the intersection of the entertainment ecosystems: how do they intertwine and influence storytelling and the consumption of entertainment, or even merge
to form a spatial, digital ecosystem of production and distribution in the Metaverse?