Public service broadcasting has a strong position in the Norwegian media landscape. Even as more and more users shift
from linear experiences, NRK maintains a strong position in the market. The Norwegian public service broadcaster was quick to see the digital transformation affecting the market, and has
continuously iterated on building strong digital positions, with the main focus on its own streaming platforms. What have been the deciding factors in successfully leading public service
broadcasting into the digital age? And how can users be encouraged to engage with serious and important programming, in the age of endless entertainment digitally available?